Levi’s – Look Book F/W ’09
Looking at the Levi’s fall/winter look book you could be forgiven for imagining that the designers at Fibre had hammered it out on a mechanical typewriter (they didn’t, the lo-fi look was actually achieved with a very hi-fi typeface).
Levi’s – Look Book S/S ’09
Levi’s 501s come in 41 different finishes and 40 different sizes. It’s just one of over 300 products in the Levi’s Red Tab line book – the product “bible” the company produces every season. In Europe they’re distributed in eight different versions adapted to each territory’s product, finish and size selection. No surprise then that in the past the bible hasn’t been much more than a technical catalogue, but Levi’s wanted to aim higher for Spring Summer ’09.
Armadillo Scooterwear – Brand Communications
In the early days of Fibre, the creative directors zipped from meeting to meeting on the company Vespa, with perhaps, more regard for style than safety. Fast-forward ten years and Fibre brings their two-wheeled and brand communication experience to Armadillo’s highly-protective but stylish scooterwear.
ICA – How Soon Is Now
How soon is now? Never soon enough for the ICA, which has attempted to shock British society for 60 years. In addition to earning a free bus pass, the Institute asked Fibre to design a look-back at six decades of contemporary culture. It could have come in a brown paper wrapper what with all the sex, shock, punk rock and death inside.
Not Actual Size – Identity
When Dan Holliday, founder of The Fish Can Sing, was planning his new brand-experience agency he asked for Fibre’s suggestions for the company name. Fibre proposed “Not Actual Size”, a name that not only reflects the planning that big brand events require but the company’s proposition that they could create more buzz than traditional marketing strategies. The name stuck and Fibre set about the task of designing the identity.
BMW – The Secret Life of Cars
When an oncoming car blinks its headlights, do you feel as though it just winked at you? Psychologists call this phenomenon “somatomorphism” one of the many explained in The Secret Life of Cars – a BMW media report designed by Fibre.
BMW – Good Food Ride
If it weren’t so noisy, Fibre would have got a camp bed at the printers. Most design agencies will attend a press pass, but for three days? For The BMW 1 Series Good Food Ride, Fibre’s producer Liz Greening did exactly that to ensure the 124 page guide to British food adventures was as perfect on paper as it was on-screen.